The Real Facts Behind Real Estate Investing


The Real Facts Behind Real Estate Investing


By Paul Jarvis, CFP®

Areavoices Financial Planning Blog


With a rising economy and low interest rates, the fear of real estate investment that followed the 2009 market crash is slowly subsiding and investors are regaining their appetite for this particular asset class. Before buying up properties like a game of Monopoly, investors need to be aware of several unique aspects to real estate that can make or break an investment.

Like any investment, there is a right way and a wrong way to approach real estate investing and having a plan can help you avoid getting in over your head.

When deciding whether to make a real estate investment, remember the following:

  1. Not a stock substitute: One advantage the stock market offers over real estate is diversification, which protects against the irrationality of the market. Very few individual investors can achieve the same level of diversification through real estate, because that would mean acquiring commercial, rental, and industrial properties in different geographical markets.

  1. Expensive proposition: Investors need to put more money down upfront when purchasing property because of lender requirements. Interest, taxes, insurance, maintenance, and repairs are reoccurring costs owners will face as well. And real estate assets often require larger cash reserves for times when a property is not generating income because of a vacancy.

  1. Active management: Real estate requires an investor’s time, attention, and availability because tenants require attention at all times. Hiring a property manager is an option, but it adds to the costs of the investment.

  1. Becoming a business ownerBuying real estate is equivalent to starting a business. From weighing the benefits of a rent increase to doing a cost-benefit analysis on property improvements, properties require significant amounts of strategy and management. Like any business, investors also need to consider an exit strategy.


Making a profitable real estate investment takes skills beyond the average investor’s. While there is plenty of upside – in the form of ongoing income and appreciation – it does not come easily or cheaply. Consulting with a CFP® professional will help you to assess whether and when purchasing real estate for your investment portfolio makes sense.

Additional resources on several aspects of real estate that investors should consider before buying investment property can be found by visiting


ABOUT Paul Jarvis

Paul Jarvis is a CFP Board Ambassador and leads United Capital’s office in Fargo. Read more of Paul’s blog by visiting or by calling 701-293-2076.