Personal Finance Pillow Talk: Seven Financial Ways To Say “I Love You


CFP Board Consumer Advocate Offers Financial Advice for Couples


Washington, D.C., February 14, 2014 – Too often, couples avoid talking about personal finances, dismissing the topic as unromantic and potentially contentious. While it might not be one of the sweet nothings you whisper into your partner’s ear during a Valentine’s Day date, personal finances are an important topic for discussion, especially for couples in long-term relationships.

Certified Financial Planner Board of Standards (“CFP Board”) Ambassador, Paul Jarvis, CFP®, tackles the challenges money issues can bring to a committed relationship.


“Many of us were not taught on how to communicate with loved ones about money making it difficult to be on the same page.  By starting a conversation about goals and priorities it is often easier to gain awareness on what matters to you and your loved one when it comes to money and your financial life.”


In the latest installment of CFP Board’s “Let’s Talk Planning” blog and its “Financial Planning is for Everyone” series, the CFP Board shares seven financial ways to say “I love you”:


  1. Make a date with your loved one to talk about money: Many relationships are unions of money opposites: for example, a saver and a spender. Clue each other in on what’s going on financially, and be appreciative of the information.
  2. Consider opening separate accounts to use for buying gifts: If you share a checking account, a separate account can be useful so that your partner doesn’t know what was spent on a gift. It will also help avoid spoiling gifts with arguments over “too much” or “too little” being spent.
  3. Be transparent about having separate checking accounts: People have different perceptions on what having a separate account means. It’s important to lay these different reasons out on the table rather than avoiding the discussion altogether, or keeping a separate account a secret.
  4. Make a gift to a cause that your partner cares passionately about:  This type of gift resonates especially well if you are on different sides of social or political issues, allowing you to acknowledge your partner’s opinion without necessarily accepting it.
  5. Do what’s necessary to provide for your significant other in the event something happens to you:  Get adequate life, disability, medical and long term care insurance, no matter your age.  Make special estate plans for second marriages or unions, particularly if you and your spouse do not have children in common, to ensure you are not setting up a situation where your spouse and your children will be at odds in the settlement of your estate.
  6. Make a “what you need to know list” that your loved one can have in case of an emergency: If you’re the one who handles most of your shared financial matters, compile a list of all important accounts, numbers and passwords.  Keep the list up to date.
  7. If you have issues talking to your partner about money, consult an expert:  Together, choose a CFP® professional who will be committed to objectivity and to what is best for you as a couple.  An impartial third party can help clarify your financial challenges, set common goals that you can pursue together, and find solutions that can work for you both.


One of the best ways to say “I love you” is putting your money where your heart is. Establishing an on-going relationship with a CFP® professional can help you and yours discuss these financial issues, ultimately strengthening your personal finances as well as your relationship.



“Let’s Talk Planning” is a blog by CFP Board Consumer Advocate Eleanor Blayney, CFP®, with posts each week with practical financial planning tips for consumers, as well as insights into the latest developments at CFP Board.  In addition to offering counsel on timely and evergreen financial planning topics, once a month Blayney will remind readers that “financial planning is for everyone,” with tips for consumers of all ages and life stages.



The mission of Certified Financial Planner Board of Standards, Inc. is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. The Board of Directors, in furthering CFP Board’s mission, acts on behalf of the public, CFP® professionals and other stakeholders. CFP Board owns the certification marks CFP®, Certified Financial Planner™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board’s initial and ongoing certification requirements.  CFP Board currently authorizes more than 69,000 individuals to use these marks in the U.S.


CONTACT: Dan Drummond, Director of Public Relations P: 202-379-2252 M: 202-550-4372 E: Twitter: @cfpboardmedia


The information in this article is not intended to be tax and/or legal advice and should not be treated as such. You should consult with your tax advisor and/or attorney to discuss your personal situation before making any decisions.

Additionally, If you are looking for additional help, seek help from a CERTIFIED FINANCIAL PLANNER™ Professional that can look at your individual situation holistically.